DNS Record Verification Method in Google Webmaster Tools

It is ways a pain in the - for webmasters having many sub-domains to get those verified via Google webmaster tools one by one.

For eg:- you have the following sub-domains associated with your main domain.

www.example.com - Main domain
google.example.com - Sub-domain
Yahoo.example.com - Sub-domain
Bing.example.com - Sub-domain

You are required to get all the above verified one by one via webmaster tools. As you keep on adding sub-domains you have to repeat verification process. HARD ISn't ? :-(

Think your hard times are over and your good times have blossomed. A short cut to this perennial issue has been discovered by Google and it is none other than the simple DNS verification process to prove that you have enough rights to modify the website. By doing so all of your sub-domains associated with your main domain will automatically get verified in Google webmaster tools.

For those who do not know how to add a DNS record can well opt for other verification methods viz. upload a HTML / Add a meta tag.



Screenshot of webmastertools third new verification method "add a DNS record"



Screenshot - DNS txt record creation in a domain DNS configuration panel.

My Knol article appeared in 1s...

My Knol article appeared in 1st page of Google after 1 yr. SEOs ! Google has started showing more importance to Knol. http://bit.ly/abTJ38

Four elements of Search Engine Optimization

Four elements of search engine optimization that can influence the success of an online business.

Indexed pages

Before you think of securing good rankings for your website you should get first get the attention of search engines then make them index the website. This is the first and foremost important thing.

To get this right you have to make sure that you have an excellent search engine friendly website with superb navigation structure.First do the basic correctly and move on from there.Without a strong base a building cannot withstand for a long time.Likewise without a search engine friendly website you cannot move even close enough to secure worthy positions in search engines.

Rankings

All the hard work done after making the website / web pages index is for achieving high rankings for the desired keyword.This is the most important element of SEO.
Daily millions of people put lot of effort to raise their website for their targeted keywords.Not all of successful ! One thing the search engine optimizers have to note is that they should always target the right keywords for their business. Even if they make their website rank for the right keywords that doesn't mean that they are going to get more sales / signups. .

Visitors

Once you start ranking for your desired high search volume keywords you would see lot of traffic coming to your website. You long tail keywords will also fetch you good traffic. But ulimatley the goal will be to make a sale / registration..

Conversions

Getting more and conversions is the mission of the website. Search engine optimizers bring prospects to the website, but purchasing / sign ups soley depend on the enticing website content, the product / service competitiveness, price, value, USP etc. etc.

Has someone stolen your conten...

Has someone stolen your content? COPYRIGHT INFRINGEMENT! Are you furious?Of course you should be.Get it removed by DMCA http://bit.ly/aiOMws

Linking to bad neighborhood is...

Linking to bad neighborhood is bad 4 the health of ur websites listed in search engines. Linking 2 bad neighbors? check http://bit.ly/TTUZd

Twitter Updates for 2010-03-30

• Chennai residents should be happy to be ALIVE on 31st of March! Slight increase in the intensity of the Earth Quake would have vanished us! #

Powered by Twitter Tools

Chennai residents should be ha...

Chennai residents should be happy to be ALIVE on 31st of March! Slight increase in the intensity of the Earth Quake would have vanished us!

Concept of Link Wheel in SEO

Link wheel is all about linking your blog, Social media pages, articles etc. etc. to your main website.

The strategy is referred to as link wheel because you are linking all your sources in the internet to your main site which is in the middle of the wheel. Please move with this strategy very carefully otherwise this could be considered as a spam.

Worried on not able to access ...

Worried on not able to access sites of your choice from your Office ? Break the barrier & enjoy by reading tips here. http://bit.ly/8YCHY

Google's "wonder wheel" is a n...

Google's "wonder wheel" is a nice for brainstorming themes and ideas for improving your Adwords performance. http://bit.ly/cRIfgd

Find out ur website audiences ...

Find out ur website audiences preferred pages using Google analytics, the free and best web analytics tool on the earth http://bit.ly/9McsjB

Avinash Kaushik's Linked In- h...

Avinash Kaushik's
Linked In- http://bit.ly/aCIV70
Twitter - http://bit.ly/4l7pn
Facebook -http://bit.ly/ar2hd4
Flickr- http://bit.ly/L35r

Linkedin Profile of Avinash Ka...

Linkedin Profile of Avinash Kaushik http://www.linkedin.com/in/akaushik

Linkedin Profile of Avinash Ka...

Linkedin Profile of Avinash Kaushik http://www.linkedin.com/in/akaushik

Read the interesting post on 1...

Read the interesting post on 10 fundamental web analytics truth by Avinash Kaushik http://bit.ly/bAbuOQ

Google signals entry into beha...

Google signals entry into behavioral marketing (with the help of Double Click) by introducing remarketing feature in Adwords.

Registered a domain to write a...

Registered a domain to write about Hanuman stotras, Temples, stories and for portraying Hanuman photos. http://www.hanumanstotra.com

Google is a developing a globa...

Google is a developing a global browser plug-in for people who don't want to be tracked by Google analytics.http://bit.ly/an9070

Integrating Twitter data in Go...

Integrating Twitter data in Google could Improve Real-Time Search? Read this article http://searchenginewatch.com/3639895

Since "Gundu hanumantha Rao" i...

Since "Gundu hanumantha Rao" is the name of the male in the obscene photo, it appears 4 the keyword "hanumantha" in Google.com.Tech acuity!

Reported offensive for an unre...

Reported offensive for an unrelated obscene picture that showed up along with great Hanuman photos 4 the keyword "hanumantha" in Google.com

Experiencing keyword inflation...

Experiencing keyword inflation in Adwords, try using inexpensive long tail keywords suggested by http://hittail.com/ ..60 day free trial

Bing.com is turning out to be ...

Bing.com is turning out to be a huge success for Microsoft, after the flop of Live.com. People now extensively use Bing.com. I like Bing too

Twitter tweets flashes into Go...

Twitter tweets flashes into Google search results within minutes of penning. Twitter is certainly a great tool 4 Search Engine Optimization

Bing's Xrank populates the mos...

Bing's Xrank populates the most famous personalities data in the line of order, according 2 the number of searches made http://bit.ly/9jmjbC

I would love Twitter to increa...

I would love Twitter to increase the character limit beyond 140 characters.. some thing over 200.. Would you pls consider Jack, Evan & Biz !

Looking to optimize your PDF f...

Looking to optimize your PDF files but not getting it right ? Follow http://www.bruceclay.com.au/blog/archives/2009/09/seo-for-pdf-doc.html

want to secure good ranking in...

want to secure good ranking in Bing.com, not a bad idea though.. Here is the SEO guidelines for Bing- http://bit.ly/FDUoZ

Google keywords are turning ou...

Google keywords are turning out to be more and more expensive nowadays..."keywords inflation." GAP can help adverts to contain the inflation

Google keywords are turning ou...

Google keywords are turning out to be more and more expensive nowadays..."keywords inflation." GAP can help to contain the inflation !

Twitter is also known as the S...

Twitter is also known as the SMS of the Internet. Since it creation in 2006 Twitter has come a long way. A simple classic innovation ain't !

Improve Conversions by Improving Adwords Account Structure

Spending a little time to orchestrate your Google adwords account can aid you to rightly target potential customers for your business. By doing so you can also save your precious time and effort that has to be exercised to manage your advertising.

The below video will portray you on the level of performance improvement that can be attained by doing only a few minor changes to your Adwords account.



Make use of the simple tips given over the video to organize your account for achieving success.

Avoid duplicate content penalt...

Avoid duplicate content penalty using canonical url tags, handle duplicate content in a site/ cross-domains/ sub-domains.

Avoid duplicate content penalt...

Avoid duplicate content penalty using canonical url tags, handle duplicate content in a site/ cross-domains/ sub-domains.

Twitter Updates for 2010-03-26

• SEM industry is projected to grow double digit this year, even while marketing and advertising budgets remain low. http://selnd.com/aZZ8oI #


• Created a new thread on Search Funnels in SEOchat Forum – http://bit.ly/a6Uuxk #


• Created a new thread on Remarketing in SEOchat Forum - http://bit.ly/bwzNS8 #


• Reading: "Wanna opt out of Google Adword…"( http://twitthis.com/cywotw ) #


• Wanna opt out of Google Adwords remarketing - here is the link to do that http://www.google.com/ads/preferences/ #

Powered by Twitter Tools

SEM industry is projected to g...

SEM industry is projected to grow double digit this year, even while marketing and advertising budgets remain low. http://selnd.com/aZZ8oI

Created a new thread on Search...

Created a new thread on Search Funnels in SEOchat Forum – http://bit.ly/a6Uuxk

Created a new thread on Remark...

Created a new thread on Remarketing in SEOchat Forum - http://bit.ly/bwzNS8

Reading: "Wanna opt out of Goo...

Reading: "Wanna opt out of Google Adword…"( http://twitthis.com/cywotw )

Wanna opt out of Google Adword...

Wanna opt out of Google Adwords remarketing - here is the link to do that http://www.google.com/ads/preferences/

Integrate your tweets in your ...

Integrate your tweets in your website using Twitter widget http://twitter.com/widgets

Remarketing feature in Google ...

Remarketing feature in Google Adwords- Chasing Prospects wherever they go in Google Content Network : http://tiny.cc/8yapg

Remarketing to Target the Right Audience - Google Adwords

Google Adwords have added a new feature to facilitate advertisers to target the right audience. The feature is called "Remarketing."

As the name suggests it is remarketing to the users who earlier visited the websites but did not purchase the product / sign up for the service.

For eg:- A large volume of visitors enters a website in a given month looking for an SSL certificate, but finds it on the costly side and all of them  leaves the site without without purchasing it. Later on, the website decides to slash the price of the SSL certificate. Had the website reduced the price a little earlier it could have sold numerous SSL certificates. But, even now,  it is not too late for the website to procure the missed opportunity. Here is where REMARKETING comes to the rescue for regaining all the missed out prospects by chasing them and showing the ad with the discounted price, while they browse the content network.

Step by step guidance to start remarketing:

1) Click on the audiences tab near the network tab in your adwords account



2) Click add audiences in the bottom



3) Select your Adgroup to show ads by following the users



4) Add audiences by clicking on create and manage list



5) Fill in the remarketing list



6) Click  Save changes.

7) Click the link below  Tags / Rules



8) Grab the code and place in the product line pages you want to remarket to the audience



Please note that remarketing is only for the vast Google content network

Searchers can always opt-out of remarketing by using the Ads Preferences Manager.

http://adwords.blogspot.com/2010/03/now-available-reach-right-audience.html

My blog: http://www.advertisin...

My blog: http://www.advertisingaxis.com

Google's URL shortener: http:/...

Google's URL shortener: http://goo.gl/

Mattcutts Twitter: http://twit...

Mattcutts Twitter: http://twitter.com/MattCutts

Twitter is becoming SEO profes...

Twitter is becoming SEO professionals best friend

Google has launched AdSense fo...

Google has launched AdSense for Mobile Search

Download Youtube's fee based v...

Download Youtube's fee based videos using Google Checkout system

How to report a cybercrime? ht...

How to report a cybercrime? http://www.comodo.tv/home-computing/how-to-report-a-cybercrime/

Don't install unsigned applica...

Don't install unsigned application - http://www.comodo.tv/home-computing/desktop-security-dont-install-unsigned-applications/

How computer virus pollute the...

How computer virus pollute the environment - http://www.comodo.tv/home-computing/how-computer-viruses-pollute-the-environment/

Internet Security Software Vid...

Internet Security Software Videos can be viewed at http://www.comodo.tv

Home-Based & Service-Based Bus...

Home-Based & Service-Based Businesses accepted in Google Local.

Google’s spend on lobbying p...

Google’s spend on lobbying politicians has gone from $260,000 in 2005 to more than $4 million in 2009 :-)

Is somebody using your brand n...

Is somebody using your brand name as their Twitter Username ? Register a trademark squatting complaint with Twitter -http://bit.ly/9JlGcV

URL shortener: http://bit.ly/

URL shortener: http://bit.ly/

Google Analytics Twitter URL: ...

Google Analytics Twitter URL: http://twitter.com/googleanalytics

Last Click Behavior of Google ...

Last Click Behavior of Google Adwords and Google Analytics
http://bit.ly/9bwg9m

Adwords "Search Funnels" and Analytics "&utm_nooverride=1" {Last Click Credit}

Google Analytics has got the attitude of crediting the conversions to the last click.  Google Adwords also has got the behavior of crediting the conversions to the last keywords.

There is nothing wrong in the attitude / behavior. GA and adwords behaves actually in the right way. But the most vital information, which has initiated the conversions are lost. Don't worry we can get things straight very quickly with little effort.

Google Analytics and &utm_nooverride=1

Read this example:

A Prospect reach your website via your email campaign, likes your product and makes a decision to purchase the next day. He bookmarks it, the very next day he reach your website through the bookmark and completes the purchase. GA coolly gives away the credit to "direct" and misguides the marketing team. This kind of attitude by GA can be modified by adding the following parameter to the tagged links.

&utm_nooverride=1

Google Adwords and Search Funnels

The last keyword that has brought you conversion will be reported in Google Adwords. But what if the customer had already decided to purchase while he visited the website by searching a different keyword.

To find this, Google has announced that it will be rolling out a new feature known as "Search Funnels" to supply all possible information on the conversion path taken by the customers to the marketers for understanding the value of keywords and better decision making.

http://adwords.blogspot.com/2010/03/new-reports-adwords-search-funnels.html

Adwords - New Feature "Search ...

Adwords - New Feature "Search Funnels"
http://www.advertisingaxis.com/google-adwords/google-adwords-new-search-funnels-conversion-funnels/

Google Adwords - New Search Funnels / Conversion funnels

Adwords will be rolling out a new feature known as "Search Funnels" within few weeks.

This is an elucidating report for Adwords advertisers because of its ability to present crystal clear information on the keywords that has contributed to every single conversion. For eg:- a person steps out online to purchase an trusted SSL certificate for his ecommerce website. He sees an Ad from an SSL certificate vendor while triggering the keyword "SSL certificate." He clicks the ad and enters the website, spends some time knowing about the product and leaves the site. The very next day he again goes in hunt of an SSL certificate and this time he types "top SSL certificate" and sees the ads of the same vendor (yesterday's), clicks on the ad, browses several pages, makes a decision to purchase and purchases the certificate. In this example "SSL certificate" is an assisted click.



Now before the advent of "search funnel" report Google attributes the conversion to the last keyword used. The advertisers do not have any clue on the other keyword searches performed by the customer influencing his decision to purchase the product. Basically People do not end up purchasing a product with a single search, they perform multiple searches before making a decision to purchase. With the new "search funnel" report advertisers can get insights on all the keywords used by customers ahead of purchasing the product. This report also provides the non-clicked keyword, the keywords searched by the customer in the conversion path but not clicked. These impressions are reported as assisted impressions.

"Search Funnels" comprises of reports viz. Conversion overview, top conversions, Assist click and impressions, Assisted conversions (first click and Last click analysis), Top paths, Time lag and Path length.





I would love calling the "Search Funnels" report as 'conversion funnels report' because it shows only data for keywords having atleast one conversion path.

This feature handsover wealthy knowledge to Adwords advertisers in assessing and comprehending the real value of keywords.

Created a poll on the defiance...

Created a poll on the defiance of self-censorship by Google on the land of China http://in.linkedin.com/in/kamalchandran

--- Comodo offers Free SSL Cer...

--- Comodo offers Free SSL Certificate to protect ecommerce websites. Watch the video http://bit.ly/933CEI

Famous Advertising Slogans

SEO - Bread and Butter for an SEO Professional.... A Tonic for Websites..A hope for website owners

PPC Advertisement - A cake walk for PPC professionals...A real cake for PPC advertising engines ...Good / Bad for the companies health? an anxious wait!

Web Analytics -  An yardstick to measure websites success!

Google Analytics Certification Value and Merits Compared to Omniture Sitecatalyst / Web Trends / Core Metrics

Good news on the web analytics front!

My friends Prateesh and Muthalagu working for Comodo Security Solutions have been awarded Google Analytics Individual Qualification (IQ) Certification today. Considering the growth of Google analytics as an Enterprise class web analytics tool and it ability to compete with Omniture Sitecatalyst / Web Trends / Core Metrics, this is a honorable achievement. 

 

Google Analytics Certification of Muthu

                                                Google Analytics Certification of Prateesh




Congrats - Prateesh and Muthalagu!